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Purpose

To swim a mile in a pool you must touch the wall 66 times. 66 difficult decisions. 66 opportunities to stop. Maybe you are hurting. Maybe you just need to get back to your day. But, you don't stop. Because you aren't that sort of person.

We exist to help people who work hard endure.

We create simple solutions that address the keys to human endurance.

Fuel

A unique blend of starch and fruit carbohydrates from real plants provide a fuel source that your body knows how to handle. Couple that with a simple, one-electrolyte solution and you've got long lasting fuel. Because it doesn't count until it's finished. 

Energy
Caffeine has been actively researched since the 1970's. Moderate doses are proven to have demonstrable effects on performance, improving alertness, mood, and cognitive processes during and after exercise. We isolated small doses of caffeine into a quick-dissolving chewable tablet, perfect for on-the-go. Sustainable energy means one thing, it's always too early to quit.
 

It started with SWORD®

Our original Endurance drink mix formulation didn't happen in a laboratory - we were in our own kitchen armed with mixing spoons and a blender. Using real ingredients, we used what nature has to offer to give the exercising human body what it needs. We tested each version ourselves, then with our friends who eagerly awaited new batches on our back porch on the weekends. From professional triathletes to firefighters, over 18 months we spent refining each ingredient's source, concentration, and performance contribution. After all the testing and numerous blenders later, we achieved a product to be proud of. A drink mix that enables people to work harder for longer, improving their performance.   

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We innovate, not imitate, and only release a product when it exceeds both our own internal standards and those of an athlete. If you work hard and want to improve your performance, then Sword is for you.

 

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